The first thing to do is analyze why you want a web site. Do you really NEED a web site? That might sound like a silly question to ask - of course you want a web site! Crazy or not, this is one of the key questions you need to answer. Take a close look at why you want that site. What will it do? What purpose will it serve? Do you have something of value to offer your intended audience? If you can't define your site's goals clearly, maybe it's best not to jump into a web site right now. If you determine that you do need a web site, start defining your site. Define the mission of the site and define your audience (more on that later). The mission of your site should reflect the mission of your organization. Take the time to define your mission clearly. Don't just say, "the mission of my site is to make a lot of money!" How will you make money with your site? Do you have a product to sell? Do you hope to build awareness of your product to increase non-internet sales? Will you provide a knowledge base or a customer service site? The more detailed you get in your analysis, the better your site will be. Here are a few questions to get you started. Don't limit your thinking to these questions, though. What is the mission of the organization? What is the mission of your site? What are your short-term goals for the site? What are the long-term goals for the site? Who are your intended audiences? Why will people come to your site? Why will people come back to your site? What value can you offer your audience? Now that you have a clear mission for your site, we're ready to move on to the next step -- defining your audience.
			Analyze Your Mission Define Your Audience Analyze Your Competition Develop Site Content Develop The Site Structure Create The Visual Design Pulling It All Together
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	michele@inthree.com	inThree Design Rochester Hills, MI (248) 613-4621